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  • Megan Stobie

The Growing Value of YouTube

YouTube is a growing video platform with over 1.3 billion users. People post video content of cooking, vlogs, tutorials, and science among other things. YouTube is growing exponentially in value - and you should start a channel.

For business owners and content creators, YouTube is a great place for marketing and targeting your audience. The truth is, YouTube will only get bigger and there are multiple fastest growing YouTube channels. The time to start is now. If you are planning to start YouTube marketing, you are going to need to know the basics and have the proper equipment to make sure your channel is successful.

Youtube content ideas, growing video platform, fastest growing YouTube channels, Youtube Marketing, Youtube Equipment, Small SEO tools, Local SEO tools

Youtube Equipment:

Before you go out and buy a $280 video camera, practice filming on your phone, or an old camera laying around. You may be surprised how versatile Youtube equipment for beginners can be. If you do not have one, or you are ready for a real commitment, Wondershare has a ‘Best Cameras for YouTube from Beginners to Professionals’ list that can point you in the right direction.

Creating the Channel:

To be successful on YouTube, you are going to need to know your market, hone your craft, and create good content that your viewers will want to watch. Set up your account on YouTube and fill in the "About" section. Make sure to use keywords and SEO tools so viewers can find your page easier. Try using local SEO tools. More times than not, it is the small SEO tool steps that bring attention to your products. Make the channel your own! For more info about SEO tools, watch Video SEO 101: How to Optimize Your Videos For Search

Pro Tip: It might be easier to hire someone to edit your video content. A lot of successful YouTubers have teams of people working behind the scenes!

Be Yourself:

The best part about creating YouTube content ideas and marketing is that it is a creative way to show your passions and your true personality. Whatever you are putting on the internet, make it authentic. The more you display your desire for what you love, the more people your content will attract. YouTube is full of marketers, content creators, and viewers who will take the time to watch your work!

Pro Tip #2: If you need any extra guidance on how to start a YouTube channel, how to know your market, or what the next steps are, I know exactly where you can find it.


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